What is a critical starting point for developing a business continuity program?

Establishing the need for the program is essential as it provides the foundation for a business continuity program. This step involves understanding the organization's specific risks, vulnerabilities, and the potential impact of disruptions on its operations. By assessing the necessity for a continuity strategy, stakeholders can prioritize their efforts, allocate appropriate resources, and gain buy-in from leadership and employees.

This initiative ensures that the program aligns with the organization’s broader objectives and risk management strategies, fostering a culture of preparedness. Only after recognizing the need can an organization effectively assess resources, address market competition, or develop marketing plans that incorporate continuity considerations.