Which of the following is NOT a component of disaster recovery?

In the context of disaster recovery, the focus is primarily on the processes and actions necessary to restore IT services and overall operations after a disruption. This includes aspects like re-establishing information technology services, which ensures that critical systems and data are available, and the restoration of operations at a permanent site, which refers to the long-term recovery phase where the organization resumes its standard business functions.

The collection of resources for recovery is also crucial, as it involves gathering the necessary tools, equipment, and personnel to facilitate the recovery process. All these components are essential for ensuring that an organization can effectively respond to and recover from a disaster.

Creating marketing strategies, however, does not fall under the core components of disaster recovery. Marketing strategies are typically focused on promoting products or services, customer engagement, and overall business growth, which are not immediate priorities in the aftermath of a disaster. During a disaster recovery phase, the primary concern is restoring operational capabilities rather than focusing on marketing initiatives. This distinction highlights why the creation of marketing strategies is not considered a component of disaster recovery and supports the selection of this option as the correct answer.